Rotating globe
World of English logo

Work-at-home scams: 7 important questions to ask


Teleworking 1. How much money do you have to spend in order to begin the program?

This includes any fees, equipment and materials. Get an itemized list that shows a total required expenditure. Beware of plans that require you to shell out significant amounts of money for specialized equipment, materials or permits.

2. What exact duties must you fulfill in order to get paid?

Get specific requirements in writing, from materials acquisition through submitting finished work through passing quality-assurance testing. In addition, find out whether you will be paid by salary, per completed units of work, or by commission.

3. Who pays you, how is your pay delivered, and how often will you be paid?

Make sure these answers are solid. For example, is the company that cuts your check different from the one supplying you with materials? Why? Do you have a phone number and address for the payroll department? Do they check out?

4. Is the product useful, and the profit logical?

Search the Internet for articles, information and bulletin boards that discuss the product. Ask yourself: Is there much demand for this product? Would you ever buy it? Would anyone pay enough for it to warrant the profit the company is promising you?

5. Is this a pyramid scheme?

Does someone besides the company get a cut of the profits you create by your work? Does your pay depend on your getting others to join the work-at-home plan? If so, be extremely cautious: Your financial success will depend on your persuading others to follow you into the scheme, and you’ll always have to fork over a portion of your earnings to the person who brought you into the plan. In addition, pyramid schemes are illegal in many places.

6. Do you actually want to do the work?

Do you really want to raise mice for research laboratories? Make “cold” sales calls to people's homes? If your reaction is "bleah," don’t waste your money. Find a different work-at-home plan, a job-retraining program at the local community college, or finish your university degree.

7. What is the company's standing with the Better Business Bureau?

Don’t trust the company. Find out yourself from your local BBB chapter.

To page top

How to write compelling articles

Article writing is fun!by Marcus Pore

Writing articles that relate to the content of your website can be a terrific way to advance your search engine rankings and expand traffic. Unfortunately, poorly written articles end up buried in the article directory junkyards getting limited visibility. On the other hand, compelling articles retain visibility longer, boost your online visibility and drastically strengthen your back-link popularity. Read on to learn how you can write more motivating articles.

Article promotion is perhaps one of the best Internet marketing tactics created in the past decade. Article marketing is so effective, it has become one of the core traffic-building tactics used by top Internet marketers and webmasters. Article marketing has risen to the forefront because it is an inexpensive and extremely effective way to get your message out in front of your niche. As an author, your article and a link to your web site gets distributed to content publishers, newsletter editors, email lists and news groups within in your target market. Not only does this produce visitors who are interested in your products or services, you automatically build back-links to your web site. These back-links help to raise your website's page rank and prominence in the search engines.

No matter what your article is about, as a writer you must immerse the reader. Remember, you are publishing articles online to socialize your website and get one-way back-links. With a poorly written article you’ll get back-links from the article repositories you submit to, but you’ll miss out on the key goal of publishing articles. The key motivation is to get publishers and webmasters to use your content; not just to get your articles listed in the directories. You want your articles to proliferate. Only then, will your embedded links get maximum exposure.

The Style — How do you compel others to use your articles? First and foremost, the article has to be well written. If you think diagramming a sentence is simply drawing a box around it, you may want to spend some time researching creative writing techniques. Nothing turns off a reader more than poor grammar or sentence structure. On the other hand, good copy-writers take advantage of short or incomplete sentences to create emphasis and vary rhythm. Optimize your rhythm. Irregular rhythm encourages your reader to pause and reflect. Be conversational. It makes the article personal. To help your writing technique, read more. As you do, pay notable attention to writing style. Learn from good authors and adapt.

The Hook — The title is the most important part of any article. Why? Because its purpose is to hook the reader in seven words or less, turning a casual browser into an interested reader. A compelling article needs a persuasive title. Lure the reader into your article with a catchy headline that peaks their curiosity. Sink the hook if you please their self interests at the same time. Titles can be provocative, but be cautious not to offend. Finally, use words that pull on emotional strings. It goes without saying that your title must align with the content of your article and include at least one relevant keyword phrase from your website.

The Angle — Select a topic you are passionate about that relates to your website. Your intensity for the topic will show through in the content. Develop an idea around the topic, but with a different spin. Lead off with this angle. Charm the reader. Once you have his/her attention, expand on your angle. Explain how your angle benefits the reader or solves a problem they face. Loosely speaking, this is your value proposition. Identify how your article is different than other articles on the topic. This entices people to read the second paragraph. Use the remainder of the article to expand your key points.

The Close — Your closing paragraph should spotlight what the reader should do after reading your article. This is your call to action. Remember the importance of the resource box at the end of your article. This is usually the only place you can place a link to your website. Show your proficiency on the article topic. Include your name, web address and any actions you want the reader to take related to the article.

Articles that stress the benefits of promotion articles are a dime a dozen. The angle in this article is to encourage you to focus on writing truly compelling content. Webmasters and online publishers search feverously for good content. The better your content, the more it will get published. Your links will appear in more places than just the article repositories. Readers will also be more apt to add your article to their favorite social bookmarking service. The call to action in this article is to encourage you to spend the extra time it takes to write truly compelling articles. Think about it. It will maximize your efforts and keep your articles from getting buried in the article directory junkyard.