In Japan, fast food is fast
becoming a health hazard
By RONALD E. YATES
(This article was first published in the
Chicago Tribune of October 14, 1990)
It's high noon and 15-year-old Mayumi Ikuno and
her friends must make a choice. Do they want a Taco Time enchilada, a
McDonald's Big Mac and fries, a five-piece lunch special from Kentucky
Fried Chicken or a Domino's pizza?
The solution: all of the above.
"There are just too many good and tasty
things to eat,'' Ikuno said as she and her friends spread out their feast
at a trendy open-air food plaza in this Tokyo suburb. "So we share. That
way we can eat everything."
"Eating everything" is exactly what prominent
nutritionist Shinya Nishimaru and many of his colleagues say is wrong with
today's Japanese.
Nishimaru said millions of affluent young people
are committing suicide by forsaking traditional Japanese fare for Western
fast food.
"It's like they are walking willingly into a new
type of death chamber where they are being slowly killed," Nishimaru said.
So convinced is Nishimaru of his prognosis that he
recently published a book advancing the theory that Japanese born after
1959 will be lucky to live to be 41.
That is ironic in a nation that for years has
boasted the highest average longevity among industrialized nations: 82
years for women, 77 for men.
Nishimaru's "The 41 Years of Life Theory" has
grabbed the attention of scientists and bureaucrats as well as parents.
"I call 1959 the year of the beginning of gluttony
in Japan," said Nishimaru, 67, a former government agricultural official
who now heads the private Food and Ecology Study Institute.
That year, he said, Japan's traditional low-fat
diet of rice, fish, tofu, seaweed and fresh vegetables began an epic shift
to foods such as cholesterol-rich beef and dairy products.
Also that year, Japan opted to pursue an "economy
first" rather than a "people first" policy, Nishimaru added. Because of
unusually long workdays and the rigorous education system, Japanese were
forced to turn to "instant" foods.
Nishimaru said few Japanese under 25 have ever
experienced ofukuro no aji
— Mom's traditional cooking. With almost 60 percent of all
wives and mothers working outside the home, it has been replaced by meikaa
no aji, or food from a package.
Government studies show that today's family spends
about 65 percent of its home food budget on prepackaged processed foods
(up from 30 percent in 1959) and that children eat half their meals in
fast-food restaurants.
The result, a recent Health Ministry study said,
is that a record 15 percent of children are seriously overweight and cases
of morbid obesity are increasing at unprecedented rates.
"Just 10 years ago
morbid obesity cases were very rare in Japan, but no longer," said
Dr.
Makoto Ohno of the Jikei University School of Medicine. “And increasing
numbers of children are showing signs of diabetes and heart disease.”
Overweight children, once an anomaly, are a common
sight, especially in crowded urban centers, which are woefully lacking in
public outdoor recreational facilities.
"There is no way for children to burn up calories,
because they are always in the classroom, playing video games or eating,"
said junior high school teacher Michi Hirayama. "They are under constant
pressure, and eating junk food has become a way of relieving it."
Ironically, while Western societies have begun to
show interest in Japanese foods, a recent study by Japan's Food Industry
Center revealed that not one traditional dish is ranked in the top 10 food
choices of junior high students.
Instead, they preferred, in order, French fries,
instant noodles, fried chicken, Chinese corn soup, hamburgers, hamburger
steak, pizza, gyoza (fried Chinese dumplings stuffed with minced
pork), spaghetti and Korean barbecued beef.
But even more shocking to nutritionists was a
report two months ago by professor Takeo Masaki of the Nippon College of
Physical Education that revealed a steady deterioration in youngsters'
health.
After scrutinizing 2,660 elementary and high
schools nationwide, he found that 90.8 percent suffered from allergies —
up from 72 percent in 1978.
Over the same period, the number of those
suffering from skin problems such as rashes increased to 76.4 percent from
68 percent; children suffering from chronic fatigue grew to 83.8 percent
from 75 percent; those with weak spines and back muscles increased to 68.7
percent from 44 percent.
Elementary school pupils reporting lower back pain
jumped to 16.9 percent from 1 percent, and 9 percent of all high school
students suffered from diabetes, compared to just 1 percent in 1978.
The report so stunned the Education Ministry that
it has ordered a three-year nationwide survey of the health of all
school-age children.
© Chicago Tribune, 1990,
2003

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Editor's note: Ronald
E. Yates launched his professional career with a BSJ (Bachelor of Science in
Journalism) from the University of Kansas back in 1969. Apart from Japan,
where he served as Tokyo bureau chief for the Chicago Tribune from
1974 to 1977, and once again from 1985 to 1992, his colorful and sometimes
hazardous life as a foreign correspondent has taken him to
Vietnam, the Philippines, South Korea, China, Thailand, Indonesia,
Singapore, Taiwan, Hong Kong, Cambodia, Malaysia, Afghanistan,
India and Pakistan, as well as Mexico, and various hot spots in Central and South
America.
Besides penning something like 3,000
articles over the years, he has authored and co-authored several
books, perhaps the best known of which is "The Kikkoman
Chronicles: A Global Company with a Japanese Soul" —
the fascinating story of how a centuries-old Japanese soy sauce maker
steeped in tradition embraced modern technology and marketing
methods in order to win success in the tough U.S. market.
Since 2003 Prof. Yates has been Dean of
the College of
Communications at the University of Illinois, which includes
the Department of Journalism he previously headed.
For more detailed biographical notes, and an impressive selection
of telling articles, please visit the author’s personal homepage
at http://yates.ds.uiuc.edu/new/index.html.
I would like to express sincere thanks to Prof. Yates for granting
permission to republish the above article here in Eyes on Japan. |

This page last updated 2008-06-16
Eyes on Japan compiled and edited by
David Appleyard, 2001-2008 |
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